In the fiercely competitive world of stone fabrication, standing out from the crowd and securing valuable leads can be a daunting challenge. However, one forward-thinking stone company has discovered a game-changing solution to elevate their sales and gain a remarkable 11 design-build leads in the first 8 days of starting our program. These results were made possible through our Sales Sidekick Program, which offers managed new business development through our team of savvy experts. In this article, we will dive into the power of our program and explore how it helped Granite & Marble Solutions (GMS) in Alpharetta, Georgia, unlock its competitive advantage.

Positioning Your Stone Fabrication Companies Competitive

At our sales improvement agency, we firmly believe that every stone fabrication company possesses a unique mechanism that sets them apart from the competition. The first step in our Sales Sidekick Program is to identify this competitive advantage and package it in a way that resonates with potential clients. By highlighting the distinctive qualities, expertise, and resources that the stone shop brings to the table, we position them as an unparalleled choice for design-build projects.
For GMS this process helped them take what they were already delivering to customers and package it as a truly unique and competitive advantage and effectively communicate it to both prospects and clients.

Highly Targeted Prospect Database

Building a robust prospect database is essential for generating quality leads. Our team worked closely with the team at GMS to create a highly targeted database enriched with personalization. We ensured that each prospect met the ideal client criteria, increasing the likelihood of a positive response. By tailoring the database to include relevant decision-makers within design-build firms and general contractor companies, we ensured that our outreach efforts reached the right individuals who were genuinely interested in exploring partnerships.

Consistent, High-Value Outreach:

Our team of skilled Sales Sidekicks owns the outreach process, engaging with prospects via personalized email communication. The key to our success lies in delivering high-value, informative touches consistently. We understand the importance of building relationships and trust with potential clients. Through well-crafted direct response style outreach, we communicate the strategic solutions that GMS offers that directly address the prospects’ pain points. By providing tangible benefits of working together, such as enhancing their reputation, streamlining their logistics, and improving their bottom line, we capture their attention and foster a genuine interest in collaboration.

Unlocking Opportunities

The crux of our Sales Sidekick Program lies in unlocking opportunities and passing them on to our clients’ sales teams. The leads we generate are not just casual inquiries; they are design-build professionals who express a genuine interest in working together. They willingly add our client to their bid lists, indicating a strong intent to explore partnership opportunities. Furthermore, they actively request pricing for upcoming projects, indicating their seriousness and readiness to engage in business discussions. By focusing on delivering highly qualified leads, we ensure that our clients’ sales teams can easily convert these opportunities into tangible projects and revenue.


In the fast-paced and competitive landscape of stone fabrication, gaining a competitive edge is crucial for sustained success. Our Sales Sidekick Program has a proven track record, the new business development element generated over $50MM in project opportunities for our clients in 2022. Its effectiveness is demonstrated by helping a stone shop gain an impressive 11 design-build leads in the first 8 days of starting our program. By identifying and positioning the company’s unique mechanism, building a targeted prospect database, delivering consistent high-value outreach, and unlocking opportunities, our program delivers tangible results.
If you are a stone fabrication company seeking to enhance your sales and secure valuable leads, our Sales Sidekick Program is the solution you need. Unlock your competitive advantage, communicate your value proposition effectively, and generate a steady stream of high-quality leads. Let us be your trusted partner in accelerating your growth and success. Get in touch with us today to land more jobs with builders and contractors.